By Stefano · Published · Updated
Hi, I’m Stefano, and I’m an Amazon seller.
Like many of you, we have a brand website where we showcase our products. But when it’s time to buy, we send customers to Amazon.
That works for us. Amazon handles logistics and payments, and customers already know and trust the service. If you discover a brand today that you’ve never heard of, where would you rather buy: on an unfamiliar website or in the Amazon app you already use?
In our experience, the answer shows up in sales.
Yet we kept having the same discussion with marketing agencies: they wanted to send our social media traffic to our website.
Then, from the website, the customer would have to click again to reach Amazon.
Why make them take that detour?
If you sell on Amazon, you probably know the frustration. You’ve already done the hard work of catching someone’s attention, showing them the product and getting them to click. Adding another page before checkout gives them another chance to change their mind.
So we started sending people straight from social media to Amazon. Organic content, paid campaigns, Facebook, Instagram, TikTok.
Everything seemed fine. Except that, at first, sales were zero.
We figured out the problem by following the same path as our customers: open Instagram, see the product, tap the link… and Amazon opens in Instagram’s built-in browser.
Not in the Amazon app.
And in that browser, you’re not logged in.
Now you have to remember your password, perhaps reset it, enter a code. All this when, ten seconds earlier, you were on the sofa scrolling from one video to the next.
Seriously, who wants to do that?
When it happens to me, I close the page. And that’s exactly what our customers were doing.
We’d worked to earn that click. In some cases, we’d paid for it too. Then the customer hit a login screen, and that was that.
Sending them through our website first wouldn’t have fixed anything: that would also have opened in the social app’s browser, and the next click to Amazon could have left us in exactly the same place.
That’s when we discovered deep links.
The name sounds more complicated than what they do: they’re links designed to open the product directly in the Amazon app. Obviously, that only works if it’s installed, but everyone has the Amazon app on their phone.
For customers who already use Amazon, the difference is real. They land in the app with their account, address and payment method already saved. They can buy without logging in again inside a social media browser.
We started using these links in our content and ads. For us, the change was huge: we went from zero to thousands of products sold.
We’d focused so much on getting clicks that we hadn’t noticed what happened immediately afterwards.
Once we’d solved that problem, another one arrived: the bill.
Deep-link services already existed. But the ones we’d tried or considered came with subscriptions, link limits or click caps. Some were also slow at getting customers to their destination.
And I had no desire to add another subscription.
If you sell on Amazon, you know what I mean. Fees, logistics, advertising, software: there’s always something to pay for. Did we really need to compare plans and watch usage limits just to share a link?
So we built our own tool.
We needed it for our work: to create links, use them in campaigns and check the stats. Once we’d developed it, keeping it to ourselves made little sense.
We decided to make it available to other sellers. That’s how DeepLinkify was born.
It’s free, and it will stay free.
You can create all the links you need, with no limit on the clicks they receive. If a campaign starts doing well, you don’t have to worry about exceeding your plan’s allowance.
We’ve also included the stats we use ourselves to track clicks on our campaigns.
And you don’t even need to register to get started. Paste your Amazon link, create the deep link and use it. Done.
We wanted to make something else easy too: you can build links yourself without even opening the DeepLinkify website. Just follow the format in the guide to creating Amazon deep links yourself. Just keep in mind that links created this way don’t appear in your dashboard stats.
If you’d rather share links using your brand’s domain, you can do that too. You’ll find the setup steps in the custom domains guide.
Connecting a domain does require registration, because we need to verify its configuration and manage it securely. This feature is free too.
DeepLinkify came from a very practical need: we wanted to promote our products without losing customers along the way or paying for yet another service.
We sellers already have enough headaches every day. Between ordering stock, checking campaigns and sorting out problems, creating a link should at least be simple.
Now you can use the same tool we use. For free.